Welcome to the Print Kitchen—where our designers and you, our Stronger community, create magic together! Get a behind-the-scenes look at how prints come to life, from the first spark of inspiration to the final design. We also sat down with Bryony Bennet, our Design & Sustainability Director, and Veronica Rönn, our Print Designer, to dive deeper into the process. Step inside and be part of the journey!
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The process begins with gathering inspiration from runway trends, art, nature, and customer insights.
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The team brainstorms and sketches ideas that align with Stronger's aesthetic, refining them into digital mockups.
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Only the most unique and wearable designs are further developed and perfected.
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The final designs are put to a vote, where our Stronger community decides which prints will come to life.
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This print was designed to be vibrant, uplifting, and full of life—a celebration of color and nature. Drawing inspiration from botanical paintings and tropical florals, it's a fresh take on floral prints.
Unlike traditional floral patterns, "Colorful Flower" has a free-spirited, artistic quality, with hand-drawn elements and unexpected color combinations that give it an effortless, modern edge. It's designed to bring energy and positivity to any collection, making it a standout choice for spring and summer.
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Inspired by classic French Toile de Jouy, this print reinterprets a timeless, intricate storytelling pattern in a modern, Stronger way. Traditionally, Toile prints feature scenic, pastoral imagery in a single color on a neutral background. For our version, we wanted to infuse it with a fresh, contemporary twist—maintaining the detailed, hand-drawn elements but making them feel bold and wearable. The print is both elegant and versatile, adding a sense of artistry to activewear.
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Step into the Print Kitchen and help shape our next iconic print! Cast your vote, have your say, and as a bonus—you'll be the first to shop the winning designs when they drop. Let’s vote!
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