Welcome to the Print Kitchen—where our designers and you, our Stronger community, create magic together! Get a behind-the-scenes look at how prints come to life, from the first spark of inspiration to the final design. We also sat down with Bryony Bennet, our Design & Sustainability Director, and Veronica Rönn, our Print Designer, to dive deeper into the process. Step inside and be part of the journey!
The process begins with gathering inspiration from runway trends, art, nature, and customer insights.
The team brainstorms and sketches ideas that align with Stronger's aesthetic, refining them into digital mockups.
Only the most unique and wearable designs are further developed and perfected.
The final designs are put to a vote, where our Stronger community decides which prints will come to life.
This print was designed to be vibrant, uplifting, and full of life—a celebration of color and nature. Drawing inspiration from botanical paintings and tropical florals, it's a fresh take on floral prints.
Unlike traditional floral patterns, "Colorful Flower" has a free-spirited, artistic quality, with hand-drawn elements and unexpected color combinations that give it an effortless, modern edge. It's designed to bring energy and positivity to any collection, making it a standout choice for spring and summer.
Inspired by classic French Toile de Jouy, this print reinterprets a timeless, intricate storytelling pattern in a modern, Stronger way. Traditionally, Toile prints feature scenic, pastoral imagery in a single color on a neutral background. For our version, we wanted to infuse it with a fresh, contemporary twist—maintaining the detailed, hand-drawn elements but making them feel bold and wearable. The print is both elegant and versatile, adding a sense of artistry to activewear.
Step into the Print Kitchen and help shape our next iconic print! Cast your vote, have your say, and as a bonus—you'll be the first to shop the winning designs when they drop. Let’s vote!
